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Emma Phillips

Publish Date:

27 October 2023

Why Business Connectivity is the Key to Success

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We live in a rapidly changing world. People say that all the time, of course, but at the moment it is demonstrably true, and nowhere more so than with business technology.

The Covid pandemic acted as a catalyst. According to a McKinsey survey at the time, business leaders said the pandemic accelerated their digital transformation strategies by between three and four years. Additionally, the share of digital or digitally enabled products in their portfolios accelerated by seven years.

And the technology that businesses adopted over those 18 months to meet the challenges of Covid aren’t going away. Instead, they’re becoming part and parcel of daily life. By some estimates, digital transformation has progressed more in the last year or so than in the previous five.

The upshot is that many businesses can no longer operate without VoIP, video conferencing or cloud storage. Slick e-commerce operations and online customer services have become routine, regardless of business sector or size.

Some of these recent innovations started as sticking plaster solutions for the challenges of lockdown, but they’ve quickly morphed to meet the long-term challenges of equipping permanent remote and hybrid workforces. And by doing so, they’re bringing new efficiencies and productivity benefits to business, but they’re also prompting a new concern. If your digital requirements have changed, is your connectivity infrastructure robust enough to cope?

Good enough is no longer good enough

As we adopt technology for the long term, and for a business landscape that has fundamentally changed, customers and colleagues expect smooth digital interactions and seamless online transactions.

Your connectivity infrastructure needs to meet these new demands, while helping your business become both more agile and more secure.

Or to put it another way, stuttering video calls and frozen file downloads are no longer acceptable. At the same time, employees need to be able to work as easily and efficiently away from the office as they can in it.

There’s no longer an excuse for underwhelming digital experiences. Your technology needs to meet the requirements of a new world of work to drive growth, encourage collaboration, and meet customer demand and expectations.

The foundations of digital transformation

For it to do so, your business connectivity infrastructure needs to provide the solid foundations on which to build a digital-first future.

We’re all doing a lot more online today than ever before. But thanks to that increased digital reliance, the consequences of an underpowered technology stack are much more serious now than they were back then.

Without reliable infrastructure, you risk internet outages and bottlenecks that throttle data, freeze applications, restrict cloud adoption, and hold your business back. Without the right digital foundations, you risk missing out on the business-enhancing benefits of the latest communications and productivity technology.

Fast efficient internet connectivity is the key to super-smooth video conferencing, fast file downloads and efficient customer service. It drives your e-commerce operation and hybrid working model. The latest business-enhancing technologies – whether cloud computing, big data or the Internet of Things (IoT) – rely on robust connectivity.

With so much on offer, it can be an intimidating topic to broach. That’s where we come in. Our connectivity experts can ensure you have the speed and bandwidth you need to meet your current business needs and future ambitions.

Want to learn more about business connectivity?

As a business, choosing the right connectivity is one of the most important business decisions you can make. Our Business Connectivity Guide will help you understand the options you have available. 

Get your business on the front foot

If we think you’d benefit from faster broadband or an uncontended connection, we’ll run through the options and offer honest, straightforward advice. Call on 0191 250 3000 or email at [email protected] to find out more.

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About the Authors

Emma Phillips

Marketing Executive

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