VMware Is Changing Their Strategy. What Does It Mean For You?

Article

Publish Date:

11 December 2025

VMware’s parent company Broadcom are shifting strategy this year. Their focus is shifting to hyperscalers and datacentres, removing the SMB and smaller enterprise products from the catalogue while enacting substantial price increases to what remains. 

 

As a loyal partner of VMware since Trustack’s founding in 2008, we’ve always taken pride in keeping our clients ahead of any critical changes that could affect their business. This latest change is among the most impactful we’ve experienced, with Broadcom shifting to an entirely new strategy forcing all VMware users to take action before their next renewal or be caught out with price increases in some cases of up to 300%. 

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Key Changes at VMware:

  • Essentials & Essentials Plus removed from catalogue. 
  • Standard remains in the product catalogue. However, we expect this to be removed soon and have already seen Broadcom refuse to issue new Standard licences. 
  • VMware have announced they will be selling vCloud Foundation exclusively going forward. 
  • Several thousand partners have already been removed from their partner programme, indicating a trend away from resellers. Trustack have avoided that thus far due to our longstanding relationship with VMware.

What Are Your Options Going Forward?

  • Our top recommendation is to consider Scale Computing, a hyperconverged solution which we now use internally to run a large part of Trustack. Scale Computing will not only give you cost savings but also improved efficiency and simplified management of your virtualisation solution. 

 

  • Alternatively, Microsoft Hyper-V is Microsoft’s virtualisation technology that integrates effectively with the Windows ecosystem. Hyper-V has the basic features you might need in a hypervisor, but it lacks some of the more advanced functionality of VMware. 

 

  • Finally, you can choose to remain with VMware by upgrading to vCloud Foundation, but you can expect potential cost increases of 300% on your previous renewal. 

To discuss what your next steps should be, contact Trustack today. 

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